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Google To Purchase Facial Recognition Firm Viewdle

Source: Forbes Russia


The search giant will acquire Viewdle for $30 million. The buyout is believed to mostly surround the company’s large patent portfolio, which focuses on image recognition and augmented reality technology. Viewdle technology is used to auto tag photos and even unlock devices by examining a user’s face.


Viewdle had come under the microscope of Motorola Mobility before the company was acquired by Google earlier this year. After Google announced plans to purchase Motorola Mobility, talks broke down but started back up after the buyout was finalized in all regions of the world where approval was needed.


While Viewdle managed to amass a large portfolio of important patents, the company in 2011 began seeking a buyer, claiming that it could not advance its product reach quick enough to turn a profit.